Groupon

Groupon Collective Buying Power

Over the past week, rumors that Google had put in a bid to purchase Groupon, a popular deal-of-the-day site, reached a saturation point. Everyone, it seems, weighed in. First, the rumor was that the search giant had shelled out $2.5 billion. New reports suggest that number is probably closer to $5.3 billion with an additional $700 million earnout, making this — by far — Google’s biggest acquisition ever. And it’s a smart buy.

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Wall St

Wall Street

With a high repeat usage, Groupon’s business model, and its use of a dedicated ad sales team, seems like it might help Google’s local advertising push, which generates only 30% of Google’s overall revenue, even though Google has developed local search, mapping, etc., writes Helfstein.

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Groupon_placemat_image

Groupon

Google has bought Groupon for $2.5 billion, Vatornews reports citing a “reliable source” familiar with the situation.

The acquisition – which is unconfirmed at this point – follows the rumors about Google being in talks to buy the popular local deals site, after Yahoo had failed to negotiate an acquisition for a $2 billion to $3 billion earlier this year.

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Google Corporation

Google Corporation

Google is near a deal to acquire Groupon, the pioneering online discounter, for as much as $6 billion, people with direct knowledge of the matter told DealBook on Monday.

A deal, in the $5 billion to $6 billion range, could be struck as soon as this week, these people said, cautioning that the talks could still fall apart.

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Groupon Building

Groupon Corporation

Google may be on the verge of clinching its biggest deal yet with a reported $5-billion bid for Groupon, the fast-growing company that is blitzing the Internet with daily coupon deals.

The purchase would extend Google’s dominance in online advertising, helping it gain local business dollars to fend off surging competition from Facebook Inc., which rolled out its own deals initiative last month.

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Groupon & Google Together?

Groupon & Google Together?

So far, despite a day of speculation around “sources close to the deal”, no one has been able to confirm that Google is, in fact, buying Groupon, the volume buying group that makes aggressive deals and sales available to its subscribers. Some reports claim that Google has already agreed to purchase the company for $2.5 billion, while the New York Times speculates that Google may be willing to spend upwards of $6 billion to acquire Groupon. Any way it goes, skeptics and regulators aside, this deal could be a key to Google’s growing taste for diversification (and a money-making machine).

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Yahoo CEO Carol Bartz

Yahoo CEO Carol Bartz

Yahoo Inc. is hopping on the bargain-hunting bandwagon with Groupon, the Internet’s hottest discount broker, and more than a dozen other similar services.

The partnerships announced Tuesday are the latest in a series of alliances that Yahoo has forged in the past 18 months with other Internet companies. It’s part of an effort to keep people on Yahoo’s website for longer periods and bring in more ad revenue after years of listlessness.

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