Groupon Collective Buying Power

Over the past week, rumors that Google had put in a bid to purchase Groupon, a popular deal-of-the-day site, reached a saturation point. Everyone, it seems, weighed in. First, the rumor was that the search giant had shelled out $2.5 billion. New reports suggest that number is probably closer to $5.3 billion with an additional $700 million earnout, making this — by far — Google’s biggest acquisition ever. And it’s a smart buy.

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